Location: Remote

About Us

For roughly 500,000 years, humans have been burning stuff to heat our homes, burning stuff to light our homes, and burning stuff to power our machines. It’s 2024, people. Let’s change that.

Right now, homes account for roughly 20% of the world’s carbon emissions. Here at Elephant Energy, we know there is a better way, so we are building a one-stop shop that makes upgrading to a climate-friendly home easy. We enable homeowners to confidently switch to modern, electric technologies and get their homes off of fossil fuels – all at once or over time.

Our History

Founded in 2021 by DR and Josh with the goal to accelerate the end of fossil fuel use, our first installation was in Boulder, Colorado, in December 2021, and in three short years, we have successfully:

1. Launched a second market in Boston, Massachusetts, in summer 2023
2. Installed >1,000 heat pumps in >500 unique homes, receiving these amazing Google reviews along the way
3. Amassed 40+ herdmembers, with plans to continue to expand based on our early and continued success in #electrifyingeverything
4. Completed a successful Seed stage fundraise, with plans to raise a Series A in 2025.

About The Role

What you would be doing: We are excited to add a Product Marketing Manager to help accelerate the energy transition! Reporting to the Head of Marketing, you will be responsible for developing an informed point of view on the market (both where we currently serve and future markets), the competition, and barriers to position Elephant Energy as the trusted leader in the electrification movement. This is a highly collaborative role where you’ll work alongside every function of the business and be the voice of the customer as we expand our services and bring new products to market.

Other responsibilities include, though are not limited to:

Big Things:

• Product Marketing Foundation: Develop personas, messaging, and value pillars to support product launches, marketing communications (e.g., website), sales enablement, and expansion efforts.

• Go-To-Market (GTM) Strategy & Execution: Develop strategies and lead project management of execution for go-to-market plans for new product launches and metro expansion, leading cross-functional teams to ensure successful launches.
• Messaging & Positioning: Refine our value propositions and messaging by developing and maintaining a messaging master guide broken down into different segments to resonate with homeowners, trade partners, and community organizations.
• Voice of the Customer: Conduct monthly interviews, surveys, and focus groups with customers to identify trends and summarize findings to inform the roadmap, shape messaging, and influence product development and GTM strategies.
• Category Analysis: Analyze category and competitor positioning, pricing, features, and marketing strategies. Maintain detailed comparison matrices for our top competitors and regularly update pricing and feature comparisons.
• Sales Enablement: Develop and refine resources such as product guides, battle cards, and persuasive proposal content to support the sales, business, and partnership development teams.
• Data-Driven Insights: Analyze business data monthly to optimize messaging, guide product marketing initiatives, and make informed decisions that drive business impact.

Little Things:

• Manage Brand Consistency: Help ensure all customer-facing content adheres to our brand guidelines and latest messaging strategy.
• Vendor Management: Direct management of agency and/or consultant management and reporting related to product marketing initiatives.
• Support other sales and marketing programs: Ability to represent the company in events, webinars, and partnership functions when needed.

What you won’t be doing:

• Paid marketing and reporting
• Social media management
• Managing the budget or forecasting

Timeline for role expectations:

1. 1. Within one month, you will:
      • Gain a deep understanding of our business, markets, and competitive landscape.
      • Shadow sales and project management teams to learn the sales and delivery process.
      • Review and audit our current positioning and identify opportunities to test refinements.
      • Hold one-on-one meetings with cross-functional team members to gather insights and perspectives.
   2. Within three months, you will:
      • Review all existing customer research and establish an approach and timeline for gathering and reporting future customer insights.
      • Support the launch of one new market and own the development of the metro expansion GTM playbook.
      • Work with paid media and creative agencies to ensure all targeting and messaging align with key customer personas.
   3. Within six months, you will:
      • In collaboration with leadership, establish and manage a 12-month GTM calendar.
      • Lead the GTM strategy, planning, and execution for a new product, feature, and/or metro.
      • Establish KPIs and dashboards to guide Product Marketing decision-making.

Success in this role looks like/can be measured as:

1. Developing and constantly refining the positioning and messaging of our products and services.
2. Becoming the customer expert through research and data analysis of our customers and markets.
3. Building strong relationships and alliances that contribute to meeting business objectives and align with our mission to #electrifyeverything.
4. Strategic by nature but does not shy away from taking action while welcoming feedback and opinions from your teammates.

You’re a great fit for this role if:

• You have 7+ years of full-time experience in Marketing and at least 2 years in a Product Marketing role in the technology space.
• You are a Self-Starter: Proactive and resourceful, with a solid ability to take initiative, work independently, and drive projects from concept to completion.
• You are a Project Manager: Skilled at juggling multiple projects and deadlines, coordinating efforts across teams, and keeping stakeholders informed and aligned.
• You are Data-Driven: Proficient in collecting and analyzing data to guide product positioning, product decisions, and GTM strategies.
• You are Customer Insight Focused: Experienced in engaging with customer groups and leveraging their insights to shape product development and marketing communications.
• You are an Effective Communicator: Excel at written and verbal communication, with a knack for simplifying complex information.
• You are a Master Prioritizer: Capable of managing priorities tasks effectively in a fast-paced environment with multiple stakeholders.
• You are Independent yet Collaborative: Thrive in a remote-first setting while working closely with sales, marketing, and leadership teams.
• You are passionate about the problem we are working to solve: Experience in clean energy, sustainability, or home improvement is a plus.

Indicators this may not be the right role for you

• You rely on clarity, organization, and structure to succeed but struggle to create them independently.
• You struggle to make data-driven decisions when you only have 80% of the data you would ideally want.
• You lack conviction in your views, or you struggle to change them when appropriate.
• You desire to manage a team and view that as the key determination of career growth.
• You lack passion for the problem we’re trying to solve.

Total Compensation

• Annual base salary of $90,000-$130,000
• Stock options, commensurate with experience and in line with internal equity bands
• Medical, dental insurance covered at 75% for employees
• 401k with 6% company match
• 10 company holidays and unlimited Paid Time Off (vacation & wellness/illness)
• Home Electrification Incentives
• Flexible, hybrid work environment

Location: While this position is posted in Denver and Boston, Elephant Energy’s positions can be fully remote, and you can work from home. We are a Hybrid company with Herdquarters in Broomfield, Colorado, and get together as a team semi-annually in Colorado. To create the best experience for our new hire, this role does require that you are based or can consistently work within +/- 3 hours of Mountain Time Zone/in the US.

Interview Process

Here is the interview process that you can expect for this role, with estimated timelines to help set your expectations. The steps are designed to help you get the information needed to determine if we are the right fit for you.

1. Exploratory call to address your questions, discuss your motivations, and establish whether this is the role for you – with Bryan, Elephant Energy recruiter
2. Head of Marketing / Hiring Manager interview.
3. Sales Leadership interview
4. Marketing team interview
5. Exercise interview anonymized to see your problem-solving approach
6. Skills interview to discuss your approach, etc, with Hiring Manager and Hiring Team

Please note – we welcome you to request additional conversations with anyone you would like to meet but didn’t get to during the interview process.

Join the HERD! 🐘

Our mission is to build a more sustainable planet by electrifying everything, starting with homes.

We are assembling a high-energy, creative, and ambitious team eager to accelerate the energy transition while building a generational business.

We are committed to building an inclusive working environment and doing our part to create a more equitable world. We strongly encourage applicants from underrepresented and/or historically marginalized communities to apply. If you require a reasonable accommodation that would better enable your success during the application or interview process, please let us know.

We are a certified B Corp headquartered in Broomfield, Colorado. Our growth is fueled by ever-increasing demand for more comfortable and sustainable homes and strong tailwinds from state and federal rebates and incentives. Our digital platform and superior team of building science and installation experts help homeowners confidently upgrade to heat pumps, heat pump water heaters, induction stoves, energy-efficient systems, and EV chargers. By combining meticulous project oversight with skilled installation partners, we ensure a seamless upgrade experience.

To date, we have successfully electrified over a thousand homes in cold climates with stellar results – ensuring that our customers can confidently transition to electric living. And stop burning stuff.

Submit your application here.