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Head of Marketing



Marketing & Communications
Walnut Creek, CA, USA
Posted on Monday, June 10, 2024

The Role

Clearstory is seeking a dynamic executive to lead marketing and help build a world-class culture. While reporting directly to the CEO, you will position and grow an emerging software category into the massive trillion-dollar commercial construction industry. We have a hands-on culture and expect the same of our leadership while building a world-class organization.

What you’ll be doing

  • Develop the processes, systems, content, strategy, and reporting that make up the first version of a scaled Account Based Marketing machine focused on driving an increased pipeline in our target accounts. Iterate on this “machine” consistently to improve results and efficiency.
    • Work closely with the SDR team and SDR leader to ensure leads are qualified, and being acted on with the correct approach and in the right time frame.
    • Measure results week over week to invest more in what is working and quickly pivot away from things that are not.
  • Lead our content team to develop engaging and relevant content for our target accounts
  • Lead the selection, strategy, approach, and end-to-end execution for tradeshows and events. You will lead our marketing manager who organizes events for us today.
    • Critically think through when to attend a show to strategically increase brand awareness vs generate demand and how it all relates to our target accounts.
  • Lead our marketing department with a strategic vision for our business
  • Build, coach, and develop our growing marketing team to ensure both their individual and departmental success (currently three members)
  • Own the entire lead generation process for our company including Demand Generation and working closely in alignment with our SDR team
  • Comfortable and familiar with committing to and owning lead and pipeline generation targets.
  • Create, manage, and own marketing performance metrics and forecasting
  • Understand, manage, and influence the ROI of the marketing department spend.
  • Building out a high-performing Marketing team.
  • Defining strategy and GTM working with the CEO and VP of Sales
  • Leads, Leads, Leads!! Driving Bookings, Bookings, Bookings!!!

The Company You’ll Join

We are a first-of-its-kind, category-defining software that is revolutionizing the commercial construction industry. Clearstory is digitizing and automating the change order process inside the commercial construction industry. Regardless of what financial software a construction company uses internally, they can use us to share costs with the companies they work with.

Just as TurboTax did for tax documents and Bill.com did for accounts receivable and accounts payable, Clearstory is doing the same for change order communication between construction companies.

The construction industry is being transformed fast by technology, but the way companies communicate costs hasn’t evolved in decades and still heavily relies on carbon copy paper, spreadsheets and email to track billions of dollars. These arcane manual processes can take days or weeks and include hours of manual office tasks such as scanning, manually transcribing, and tedious data-entry into spreadsheets.

At Clearstory we are changing that and creating a new category “change order communication,” by intelligently digitizing this age-old process. This leads to an increase in profits, more successful contractor-to-customer relationships, more transparency into a project’s true cost, and less wasted paper!

We are a Series A 100% SaaS company with impressive credentials for a company at our stage.

The Team You’ll Be Surrounded By

In addition to experienced SaaS sales, marketing, engineering and product leaders, our team has over 60 years of combined experience in the commercial construction space. At Clearstory we know our customer’s pain points and challenges firsthand and have built a category-defining product that serves the user first.

You’ll be part of an ambitious and collaborative company, committed to growing a supportive and diverse team that is passionate about empowering our contractor customers.

More important than meeting 100% of qualifications, we are looking for collaborative, long-term team members with a growth mindset, a commitment to proactive communication, and a bias towards action, who are aligned and excited with our company’s mission to build the industry standard in digital change order communication for the commercial construction industry.

The Opportunity

As an early member of the team, you will have an exceptional level of impact on the development and iteration of our Company and the workplace culture itself.

This is your chance to join a team that is bringing game-changing technology to a stagnant, static, pen-and-paper part of the commercial construction industry.

This is an earlier-stage company and as such you will have many intangible benefits that go along with that opportunity such as the ability to influence the culture of your workplace, the ability to make an immediate impact with a product that already has an established product market fit and a healthy and growing user base as well as significant product influence